1 year ago

The use of behavioral data to create the most descriptive views of a customer journey continues unabated. The most competitive organizations in every industry are using behavioral profiles to deliver differentiated customer experience and consider it as their most valuable data asset.

Optimizing data teams is one of the most critical decisions an organization can implement to access the power of behavioral data.

Data creation is the process of creating high-quality, contextual behavioral data to power AI and other advanced data applications.

Fortunately, for those that choose to implement a data creation strategy, according to Snowplow’s recent report, organizations can give data teams more time to innovate and help organizations unlock the power of behavioral data.