An Agile advocate delivered an https://www.youtube.com/watch?v=BvydomrrdyQ at 2022’s https://gotoams.nl/ conference. Again and again, he emphasized the point that it’s ultimately more important for an organization to be effective than it is to be merely efficient.

After all, efficiency could mean just being fast — but in the wrong direction — while effectiveness means actually delivering what the customer needs.

Bucka-Lassen argued that Scrum and Agile are mainly about effectiveness — and “it’s dangerous if your organization focuses mainly on efficiency.”

But for workers trapped at an efficiency-focused company, Dirk ultimately advocated a different solution — or at least, a two-pronged response.

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