3 years ago

Category: Business, Database, Data, Infrastructure, github

by The companies are all publicly traded, have TTM revenue of more than $100M and are in the fields of billing, security, communications and workflow automation.

For the majority of api-first companies we talked to, one of the first, and arguably most important metrics that PMs track, is developer activation.

This enables grouping of API tokens by UTM source or UTM campaign, to better understand which marketing channels contribute to engagement. The number of distinct tokens accessing the API in a given week, the Weekly Active Tokens (WAT), is one of the best north star metrics that PMs use to track their products.