Source: dzone.com
Balancing Macro and Micro Innovation to Drive Business SuccessCategory: Business, apple
by These products are clear examples of macro innovation: groundbreaking inventions that created entirely new product categories, fueled extraordinary business growth and changed the way we live.
However, most companies fail to achieve that balance: they limit their potential by focusing on either micro innovation or macro innovation, but not both.
Macro innovation generally occurs in small, independent teams that can conceive new ideas and rapidly execute them, without being tied to predetermined requirements or bound by corporate processes and restrictions.
The risk is inevitable since the nature of macro innovation is that some projects will succeed but others will not.
However, most companies fail to achieve that balance: they limit their potential by focusing on either micro innovation or macro innovation, but not both.
Macro innovation generally occurs in small, independent teams that can conceive new ideas and rapidly execute them, without being tied to predetermined requirements or bound by corporate processes and restrictions.
The risk is inevitable since the nature of macro innovation is that some projects will succeed but others will not.
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