Generative AI is the latest era of AI/machine learning (ML) that is unlocking new opportunities and tackling previously unaddressed challenges. It is powered by large models that are pretrained on vast amounts of data and commonly referred to as foundation models (FMs).
The current wave of generative AI is focused on creating new content based on a snapshot of data that existed.
However, the real value of generative AI is the next phase, where it can enable driving insights and decision-making. These early generative AI applications are all content-oriented, focused on processing vast amounts of data to produce fairly accurate results.