1 year ago

Microsoft Xbox is one of the most popular gaming platforms in the world, with more than 100 million people using Xbox Live and 18 million subscribed to Game Pass. Microsoft wanted to find patterns in the data to deliver better experiences. Thanks to graph database technology, the company is experiencing benefits as numerous as the alien empires in a “Halo” game.

Those product recommendations on Amazon — “people who bought this item also bought” — come from a graph analytics query too.

But graph databases go a step further by connecting across the tables or business entities and identifying hidden relationships and patterns.