When it comes to product strategy, no one is more accountable for creating clear differentiation and competitive advantage than product managers. And that’s all before we get to discussing the product itself, sitting at the heart of this execution.

But more than producing product-based benefits, this breed of exercise can train your teams to develop their vocabulary around failure.

You’ll see precisely how your experimentations perform in real-time, with actual results data that you can marry to your organization’s current performance metrics.

Irrespective of its structure, make sure that the people in your team have a voice and that they’re not punished for using it.

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