Source: thenewstack.io
Creative Ways to Engage the Developer Community with Your ServiceCategory: Cloud
If you’ve worked in the tech industry long enough, it’ll come as no surprise to you that developers are a tough audience to intrigue when building a community and receiving adoption at an early stage. I’ve found that it is critical to engage them by taking a long-term approach to developing a relationship and building trust.
A crucial element of building trust with developers is to engage them with respect for their time, knowledge, and abilities.
After all, developers are a diverse group of people with deep and specific expertise in a field that many view as arcane and inaccessible. To connect with developers, it’s essential to demonstrate your own expertise as a company, of course, but also to demonstrate that you view your relationship with developers as a long-term commitment, predicated on trust and sustained by the continuous availability of resources that address elements that are directly relevant to solving developer challenges.
A crucial element of building trust with developers is to engage them with respect for their time, knowledge, and abilities.
After all, developers are a diverse group of people with deep and specific expertise in a field that many view as arcane and inaccessible. To connect with developers, it’s essential to demonstrate your own expertise as a company, of course, but also to demonstrate that you view your relationship with developers as a long-term commitment, predicated on trust and sustained by the continuous availability of resources that address elements that are directly relevant to solving developer challenges.
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