11 months ago

When dealing with uncertainty, a knee-jerk reaction for companies is to make cuts, especially in R&D and innovation. While developers seem to be only on the receiving end of those changes, I’d argue they are the ones who can use instability to fuel innovation and growth.

In the spirit of crisis-driven development, we recently analyzed the chain of services used to send RCS (rich communications services) and MMS (multimedia messaging service) messages in Infobip.

We unified the process with SMS connections, which our integrations and solutions engineers were already well familiar with.

Instead of centering the argument around quality, clean code or doing the right thing, in crisis-driven development developers should emphasize the economic impact.