Dynamic Data Capture Sets the Stage for Extreme Personalization

3 years ago thenewstack.io

Summary: This is a summary of an article originally published by The New Stack. Read the full original article here →

I recently traveled on a ferry between Larkspur and San Francisco. My provider could connect the dots: I am a sports fan, sitting on a ferry near SF with time on my hands.

They didn’t sell more minutes to me, but they still gave me value and received a little more loyalty in return.

As exemplified above, telecommunications companies can’t compete on price alone and look to EP to deliver value-added services that reduce churn.

Capturing that second attribute — without explicitly planning for it or stopping the application — is crucial to functional EP.

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