2 years ago

Entrepreneurship for Engineers is a https://thenewstack.io/entrepreneurship-for-engineers-founders-need-community-too/ by longtime New Stack contributor https://thenewstack.io/author/emily-omier/ that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. For many technical founders who are wary of sales and marketing, the lure of a product-led growth strategy is strong. But what exactly is product-led growth?

In fact, figuring out what activation is in your product is one of the things that product and marketing leaders have to figure out if they’re following a product-led growth strategy.

Another challenge companies have implementing product-led growth strategies is that they often take different skills than one would traditionally look for in a B2B marketing organization.