Source: thenewstack.io
Entrepreneurship for Engineers: Do You Need a Salesperson?Category: Business, Security
There’s a persistent myth in the software engineering ecosystem about sales. Engineers don’t like sales, won’t interact with sales and don’t need sales. Anyway, an awesome product should just sell itself!Let’s start with some obvious observations: If your product is entirely software-as-a-service (SaaS)/ self-service, you don’t “need” potential customers to interact with a person before paying money and using the product.
The reason you hire a sales team is for expertise and for offload,” saidKit Wetzler, vice president of sales at ShiftLeft, a code-security platform.There’s also an element of distance from the product that a good sales person can bring to the conversation, helping founders really understand what potential customers are saying.
His background is as a software consultant, and he drew many parallels between working in sales and that experience.
The reason you hire a sales team is for expertise and for offload,” saidKit Wetzler, vice president of sales at ShiftLeft, a code-security platform.There’s also an element of distance from the product that a good sales person can bring to the conversation, helping founders really understand what potential customers are saying.
His background is as a software consultant, and he drew many parallels between working in sales and that experience.
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