2 years ago

Entrepreneurship for Engineers is a https://thenewstack.io/entrepreneurship-for-engineers-how-to-build-a-community/ by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. People don’t care about the green checkmarks, but they do really care about the outcome or value they might get out of the features those checkmarks represent. Storytelling is how founders bridge the gap between a list of features and something that appeals to humans.

until you’re able to a deeper explanation of why the product or project and its features are relevant to the potential user.

At the core, good storytelling for any product has to be focused on the customer or user, not the product.