Some of us are old enough to remember when each mobile platform, even each device, was a walled garden in and of itself. If you wanted mass-market entertainment or tailored content, your options were limited.

Should they develop native applications for each platform, risking duplicated effort and over-stretched teams?

Experience and design issues arise because cross-platform technologies create a unique UI/UX that may stray from the original platform, Bruno said.

“It’ll also be interesting to see how folding devices, building for desktop, updates in processors will bring new challenges for developers.”

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