When Storj, the decentralized cloud object storage company, first appeared on the scene in 2019 calling itself an “AirBnB for disk drives,” the decentralized storage space was still rather nascent. We recognized pretty early on that an easy on-ramp, that’s the only way that this is going to work.

We really think that now’s the time to leverage decentralized storage in an interesting way and apply it to the cloud, but we also recognize that the only way that this is going to scale is that there needs to be a translation layer between the web to past ecosystems and the future state, and that’s really what Firebase represents.”

As opposed to Web2, which ushered in an interactive web experience that is now dominated by the likes of Facebook and Twitter, and according to one definition “an internet dominated by companies that provide services in exchange for your personal data,” Web3 consists of decentralized apps run on the blockchain that “allow anyone to participate without monetizing their personal data.”

The dirty secret of the cloud is that Amazon and other cloud providers, but especially Amazon, create an experience where they offer compute and storage, and then they offer all these other ancillary services, like hosted queues, and hosted Elasticsearch, and hosted databases, and things like that as a way to kind of keep you in,” said Noble.

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