2 years ago

The COVID-19 pandemic accelerated changes that were already underway in the IT industry. It underscored the need for low latency and speed in serving customers, and boosted the importance of emerging best practices.

All of a sudden, moving Kafka to a cloud architecture meant that all of the things that made you want to be flexible — and want to use it — went away.”

The highest level of abstractions are the closest way to an Easy button that you can get to in the cloud,” said Rosanova.

To break down data silos in order to create this view of an onsite visitor, the AO customer personalization team decided to adopt an event streaming approach to accomplish this, and adopted Kafka and Confluent Cloud.