3 years ago

Last week Automattic, the company behind WordPress, continued its recent run of acquisitions by snapping up a React framework company called Frontity. To find out more about how WordPress might benefit from Frontity’s technology, I reached out to Frontity co-founder and CEO Pablo Postigo.

As you can see, a key aspect of Frontity is that it only uses WordPress for the content — which has become known in the industry as a “headless CMS” approach, because it separates the frontend (presentation) from the backend (content).

Although Automattic seems to have accepted the headless trend somewhat reluctantly, it’s less of a surprise that it is interested in integrating React more into the WordPress ecosystem.

But this acquisition [of Frontity] doesn’t mean that we will bring React to the WordPress PHP or full site editing themes, nor that Frontity Framework or any substantial part of it will be merged into WordPress.”