With the rise of generative AI, the top hyperscalers — https://aws.amazon.com/?utm_content=inline-mention, Google, and Microsoft — are engaging in yet another round of intense competitive battles. From offering the foundation models as a service to training and fine-tuning generative AI models, public cloud providers are in a race to attract the developer community and the enterprise. This article analyzes the evolving strategies of Amazon, Google, and Microsoft in the generative AI segment. The table below summarizes the current state of GenAI services offered by the key public cloud providers: Amazon Web Services: Betting Big on Amazon Bedrock and Amazon Titan

These models are available through Vertex AI for Google Cloud customers to consume and fine-tune with custom datasets.

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