At the recently concluded https://io.google/2023/ conference, the search giant unveiled its generative AI strategy. This article takes a closer look at Google’s generative AI strategy.

Duet AI is the brand that Google uses to identify the generative AI experiences infused into various products.

Finally, Gen App Builder is a new service that lets traditional developers unfamiliar with ML or AI build generative AI applications.

When we analyze Google’s generative AI strategy, it becomes clear that PaLM 2 is the foundation powering almost every service it announced.

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