2 years ago

Graph analytics is the process of analyzing data in a graph format, using data points as nodes and relationships as edges. Looking at data this way can help you discover connections and relationships that weren’t obvious before.

This helps explain why Gartner has selected graph technology as one of its top 10 data and analytics trends the past three years running.

In a real-world use case, the Oracle team used Oracle Marketing Cloud to evaluate social media advertising and traction, specifically, to identify fake bot accounts that skewed data.

In the post, Sherry lists more applications of graph databases and talks in-depth about how Oracle graph databases work.