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Home » AWS Community Hub » AWS Community Hub Featured » Groove Launches the First Sales Engagement Platform for Salesforce Financial Services Cloud

December 7, 2020 – San Francisco, CA – Groove, the leading sales engagement platform for enterprises using Salesforce, today announced general availability of their first industry-specific product, Groove for Salesforce Financial Services Cloud.

According to the Salesforce State of Sales 2020 report, 82% of salespeople in Financial Services say that their digital transformation has accelerated since 2019.

Salesforce Financial Services Cloud provides an integrated platform that can be tailored to any financial services organization’s high-touch relationship model,” said Chris Rothstein, co-founder and CEO of Groove.

Groove for Salesforce Financial Services Cloud is unique in that it aligns with the custom data model and hundreds of industry-specific workflows in this cloud, so that banks and wealth management advisors can quickly realize time-to-value, without a heavy lift from their IT team.

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