Source: dzone.com
How AI Will Power Intelligent AdvertisingCategory: Business, Data, Privacy, artificial-intelligence
by More relevant and personalized ads create a great user experience for a business’s audience and also a better return on ad spend.
A major tool that businesses use to gather data and create relevant ads is the use of cookies on websites.
Another problem faced by businesses is the need for multiple tools and platforms to manage their advertising and marketing campaigns.
AI supports advertising by creating automatic bids and by optimizing ads for keywords.
A major tool that businesses use to gather data and create relevant ads is the use of cookies on websites.
Another problem faced by businesses is the need for multiple tools and platforms to manage their advertising and marketing campaigns.
AI supports advertising by creating automatic bids and by optimizing ads for keywords.
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