Last week Vercel announced Next.js 12, the latest version of its JavaScript framework based on the React library. Guillermo Rauch, CEO of Vercel and creator of Next.js, positioned version 12 as “the first SDK for the Web” — presumably based on its ever-increasing set of functionalities, which I’ll get into during this column.

But the goal of Next.js is to optimize, behind the scenes, what that HTML tag can do — so that web developers don’t have to do this work themselves.

So there is plenty in Next.js for hard-core web developers to sink their teeth into.

Since there is no tooling set-up required — you just need to log-in using your browser — the theory is that designers and business users will feel more comfortable working with developers in this environment.

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