How ScyllaDB Helped an AdTech Company Focus on Core Business

2 years ago thenewstack.io

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GumGum is a company whose platform serves up online ads related to the context in which potential customers are already shopping or searching. To handle that granular targeting, it relies on its proprietary machine-learning platform, Verity.

Scylla, Sader said, helps his company avoid serving audiences the same ads over and over again, by keeping track of which ads customers have already seen.

A core issue for GumGum, Sader said, was making sure that it wasn’t over-serving consumers, even as they moved around the globe.

In addition to managing its database for GumGum and other customers, Laor said that an advantage ScyllaDB brings is an “always on” guarantee.

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