Early-stage founders who have yet to achieve product-market fit feel particularly vulnerable during these uncertain economic times. At the same time, the popular press cites examples of companies that started in downturns and have become behemoths since.

Here are a few tips to help tide these turbulent times and become stronger: You cannot (just) engineer your way to product-market fit. https://www.linkedin.com/in/vidya-raman/ The default position of technical founders is that more product build will help them win more customers faster.

Aside from that, ensure your marketing focuses on serving customer needs and sales teams focused on your company and your product first.

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