Any company that has created a product in the digital sphere will no doubt be familiar with the purpose of design sprints. Traditionally both back-end and front-end developers, designers, marketing teams and other stakeholders in the company come together over the course of five days to prototype ideas, gather insights on users and validate them before building solutions with company resources.

Traditional design sprints are held over five key days to help: For our design sprint this time, we wanted to test another approach for the first three steps in the process (understanding, ideating and deciding).

At Usersnap, as a customer feedback company, it is probably no surprise that we use our product to collect feedback from people using our products, do extensive research on that feedback and take our findings directly to a design sprint for ideation and prototyping.

It was the foundation of our design sprint, and we used our own product to collect feedback and organize it in a way that gave us sound insights leading up to our design sprint.

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