Category: Business

https://www.linkedin.com/in/patrick-tavares-6a33119/ Earlier in my career as an IT consultant, I was involved in performance testing for a large retailer before the integration of inventory, distribution and fulfillment systems for online channels. The retailer had implemented a fairly new (at the time) omnichannel order management system and needed to ensure that it could withstand the stress that a high volume of orders would create.

Observational Research: With no control over variables or experiment design, observational research relies on best-effort analysis based upon an observer’s logic skills.

Experimental Research: Unlike observational research, an experimental approach enables significantly greater control, with experiments designed for full variable isolation.

For IT teams, an experimental research approach greatly increases the likelihood of learning under preferred conditions.

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