Intel CEO https://www.linkedin.com/in/patgelsinger/ estimates that the software market will be close to three times that of silicon by 2026, and knows he has to do something to get a piece of that market. Gelsinger has established a coherent strategy to generate meaningful revenue through software and services.

The software strategy includes providing tools like APIs and virtualization layers for developers to write applications that work best on Intel chips.

But software was a major consideration at this conference, with chip designs being influenced heavily by AI and the cloud.

The company is also offering services to “co-optimize” silicon, where it will work with partners on software, hardware and chip manufacturing.

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