3 years ago

Category: Software, Business, Data, apple, automation, machine-learning, artificial-intelligence

Join the DZone community and get the full member experience. Early successes in bringing AI to marketing may reveal patterns in human thought and behavior that can translate to other applications. Tech companies that have dominated and transformed the marketing industry have been leaders in AI development; consider popular human-like assistants, including Siri from Apple, Alexa from Amazon, and Google Home. The marketing industry has proven itself a worthy testing ground for innovation in AI and, particularly, in modeling human behavior and understanding AI-human interaction.

Both humans and machines rely on patterns for cognition, but critics of AI are worried that machines are unable to truly understand human thought.