3 years ago

Category: Business, Data

Now that the light at the end of the COVID-19 tunnel is finally shining in our eyes, it’s time to take stock on the pandemic’s effect on digital transformation initiatives.

Even with such unprecedented business pressures, however, two obstinate roadblocks still impede even the most urgent of digital transformation initiatives: confusion about what actually constitutes digital transformation and falling prey to the fallacy that technology should drive digital transformation initiatives.

And digital transformation aligns the business and its strategy with customer needs – a human-centric transformation effort that impacts the entire organization.

But the lessons that Digiville learned should apply to any organization on its path to digital transformation: confuse digitization, digitalization, and digital transformation at your peril.