Source: thenewstack.io
Product-Led Growth for Dev-First Business: Is It Inevitable?
Product-led growth is doing to the software tools market what DevOps did — bringing the two functions closer to improve the end-to-end experience. If you haven’t heard about product-led growth (PLG) yet, you soon will.
Adam LaGreca recently organized a panel to explore this rapidly evolving space within the world of building, marketing and adopting developer tools.
Kelsey Evans, director of growth marketing at https://www.getambassador.io/, a developer-first startup that builds tools for teams shipping cloud native applications on Kubernetes.
Our panelists share tips on getting started with PLG, answer questions about pricing models and dive deep into what cultural changes an organization can anticipate when moving to product-led growth, particularly between product, marketing and sales.
Adam LaGreca recently organized a panel to explore this rapidly evolving space within the world of building, marketing and adopting developer tools.
Kelsey Evans, director of growth marketing at https://www.getambassador.io/, a developer-first startup that builds tools for teams shipping cloud native applications on Kubernetes.
Our panelists share tips on getting started with PLG, answer questions about pricing models and dive deep into what cultural changes an organization can anticipate when moving to product-led growth, particularly between product, marketing and sales.
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