DevOps Articles

re:Invent Session Preview – Under the Hood at Amazon Ads

https://aws.amazon.com/polly/ My colleagues have spent months creating, reviewing, and improving the content for their upcoming https://reinvent.awsevents.com/ sessions. While I do my best not to play favorites, I would like to tell you about one that recently caught my eye! Session ADM301 (Under the Hood at Amazon Ads) takes place on Tuesday, November 30th at 2 PM.

I was able to review a near-final version of their presentation and this post is based on what I learned from that review. Amazon Ads uses an omnichannel strategy with four elements: building awareness, increasing consideration, engaging shoppers, and driving purchases.