2 years ago

That only increased awareness of the pain involved for users in remembering passwords for all their different accounts, and for companies dealing with security and customer conversion woes. Founders https://www.linkedin.com/in/reed-mcginley-stempel-17362245/ and https://www.linkedin.com/in/juliannaelamb/ came from Plaid, which created technology for users of sites like Venmo, Robin Hood or Coinbase to connect their accounts with their banks. There they found passwords to be their biggest security threat and most likely reason for potential customers to bail.

If the developer could store passwords for a user and say that user uses that same password at 10 different sites, that’s actually a security liability, if you’re providing that flexibility.”

In peacetime, it serves as a creative foundry on top of which customers can create new, seamless authentication experiences.