3 years ago

Category: Business

Change is difficult, so most companies pull the bandage slowly, hoping to avoid the hard, painful part – especially with regard to digital transformation. But in the corporate world, cautious change inevitably leads to entropy.

and then throw it over the wall to IT and wash their hands of it.

It needs to drastically shrink the timeline for digital transformation, which means starting with a digital operating model and putting the end clearly in sight.

And the best thing about this is that transformation is measurable by the ability of teams to continuously deliver and evolve experiences across multiple digital channels.