What Google Must Do to Really Compete in the Cloud

Before looking at what Google should do, let’s understand why they should do it. Since Google’s main competition in the public cloud is AWS, it is worth asking what is AWS’s greatest strength and how to use it against them in a Judo-like move? As the largest cloud provider by far, AWS benefits from a network effect — wherein for customers, the more apps they run in AWS, the better it is to run all their apps in AWS. And yet, storage and data management to address these requirements are not yet central to the software brain of Google Anthos. To really compete in the cloud, Google needs to put storage and data management across all environments at the heart of its Anthos strategy.