The California Consumer Privacy Act of 2018 (CCPA) gives Californian consumers greater transparency into how their personal data is being handled. Under the CCPA, California residents have a right to: Know when their personal data is collected by a business. Know when their personal data is being sold to, or shared with, a third party.
Under the CCPA, consumers have the private right of action to request the deletion of all collected personal data.
In response to this provision businesses should: Establish internal processes to rapidly honor consumer requests to delete personal data storage.