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Matt Mullenweg, founding developer of WordPress and CEO of Automattic, thinks the currently trendy JAMstack approach to website management — which decouples the frontend from the backend, and doesn’t require web servers — is a backward step for the web. Even rebuilding sites in JAMstack harkens back to the Movable Type days, where the bigger your site gets the slower it is to rebuild or update templates.” The rebuild process he’s referring to is the generation of static HTML pages, which in the JAMstack model is typically done by a “static site generator” — popular examples of this type of product include Gatsby, Jekyll, Next.js and Hugo.

Indeed, one of the advantages of JAMstack is that developers can more easily integrate APIs and serverless functions into their site.

Yes, and yes — for JAMstack and WordPress, this is a risk.

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